Esports Business

Esports Business

Esports Business

Rowan University recognizes the significance of the rapidly expanding global esports industry that has created a demand for a skilled workforce. The Esports Business Certificate of Undergraduate Study (CUGS) is tailored to equip students with versatile knowledge and expertise for diverse professional roles in the industry that will fulfill the demand.

The program focuses on interdisciplinary transferable skills encompassing accounting, critical thinking, analytics, law and regulations, business development, and more. This stackable credential seamlessly integrates with various majors.

Some of the career paths that are directly applied to the esports industry are:

  • Booking Agent
  • Event Planner
  • Marketing Executive
  • Product Manager
  • Sales Manager
  • Social Media Manager
  • Web Content Specialist
  • And more!

Course Descriptions

SPRT 09.201 Introduction to Esports
Introduction to Esports is a foundational course for students interested in learning the language, history, and culture of the esports industry and entertainment experience. It is the prerequisite for students completing the CUGS in Esports. The class covers the historical development of several of the most popular esports games as well as the cultural and economic implications of those games in the videogame industry.
3.000 Credit hours
ESBN 03.250 Esports Operations and Strategy
This course will examine the flow of money throughout the esports ecosystem with a more in-depth focus on the perspective of esports team organizations and how they operate within the space. Particular attention will be given to operational decisions regarding contractual obligations, globalization, ethics, and general business strategies.
3.000 Credit hours                                              

Prerequisite: Introduction to Esports (SPRT 09.201) (may be taken concurrently) OR Permission of Instructor
ESBN 03.280 Esports Funding and Financial Management
This course will analyze the various sources of funding available to esports organizations and walk through the process of raising capital including preparing business plans, financial projections, and relevant valuation concepts. Potential risks and organizational control related to types of financing will be considered.
3.000 Credit hours 

Prerequisite: Introduction to Esports (SPRT 09.201) (may be taken concurrently) OR Permission of Instructor
ESBN 03.301 Esports Business Development and Sponsorship
This course will focus on business development in the context of the esports industry with an emphasis on the largest revenue streams for esports organizations, sponsorships and advertisement deals. Examples of the traditional and non-traditional promotional strategies and techniques currently used in esports will be studied.
3.000 Credit hours             

Prerequisite: Introduction to Esports (SPRT 09.201) (may be taken concurrently) OR Permission of Instructor
ESBN 03.350 Esports Metrics and Analytics
This course will explore the role of data and data analytics in the professional esports industry and evaluate various esports data sources and metrics. Analytical methods and concepts such as statistics, predictive modeling, and data visualization will be demonstrated using different tools to help inform decisions.
3.000 Credit hours            

Prerequisite: At least 6 (six) credit hours of Esports courses and Introduction to Esports (SPRT 09.201) (may be taken concurrently) OR Permission of Instructor